An East Hand From Recent Instant Match Point Game
AK10 3 A9843 KJ95
Board 17
None Vul

West   North  East  South
         3    ?
What do you call?

Here is West's hand:
76 AKQ7 KQ10 AQ82
and the booklet suggests:
"Some Norths will change the tempo by opening 3. . . . East is then strapped, but I'd chance 3NT (second choice is to pass). West will wonder how partner cold bid missing his own 20 points and jump to grand forthwith. . . ."